Privacy Policy

Last Updated: April 15, 2026

Powo Studios LLC d/b/a Athena Text ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at athenatext.com and use our services (collectively, the "Service").

1. What Information Do We Collect?

Information You Provide

We collect information you voluntarily provide when using our Service, including:

  • Name, phone number, and email address
  • Zip code, age, and service preferences
  • Company name, job title, country, and company size (when you submit a contact, sales, or demo request)
  • Marketing-communications opt-in preference (when offered as an explicit checkbox on a form)
  • Any other information you choose to provide via forms or communications

Specifically, when you complete the contact form on this site, we record the form fields you submit (work email, name, company, job title, country, company size, optional phone number, marketing-opt-in selection) along with the submission timestamp and the IP address and User-Agent string of the request, so we can respond to your inquiry, prevent abuse, and meet our compliance obligations.

Information Collected Automatically

When you access the Service, we may automatically collect:

  • IP address and approximate location
  • Browser type, device type, and operating system
  • Pages visited, time spent, and referral source
  • Cookies and similar tracking technologies

Information from Third Parties

We may receive information about you from marketing partners, public databases, and lead generation platforms to supplement the data you provide.

2. How Do We Use Your Information?

We use the information we collect to:

  • Provide, operate, and improve our Service
  • Connect you with sales representatives or partners
  • Send transactional communications (confirmations, updates, support)
  • Send marketing communications (with your consent and opt-out capability)
  • Analyze usage patterns and optimize user experience
  • Comply with legal obligations and enforce our terms
  • Prevent fraud and protect the security of our Service

3. Will Your Information Be Shared?

We may share your information in the following circumstances:

  • With your consent - when you explicitly authorize sharing
  • Service providers - third parties that perform services on our behalf (hosting, analytics, SMS delivery, CRM, workflow-automation platforms such as Zapier or Make that route contact-form submissions to our internal sales tooling)
  • Business partners - to connect you with representatives who can assist with your needs
  • Legal requirements - when required by law, subpoena, or to protect our rights
  • Business transfers - in connection with a merger, acquisition, or sale of assets

4. Text Messaging Consent and Data Use

When you opt into our SMS program, you consent to receive automated text messages related to our SMS marketing services. These messages are transactional and service-related, not promotional.

SMS consent and mobile phone numbers are not sold, rented, shared, or transferred to third parties for marketing purposes. Phone numbers may be shared with business partners solely for the purpose of voice call follow-ups you have requested.

You may opt out at any time by replying STOP. Reply HELP for assistance. Message frequency varies. Message and data rates may apply. We honor all state-specific text messaging regulations and TCPA requirements.

5. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to collect usage data and improve the Service. Third-party services including Google Analytics may also set cookies on your device. You can manage cookie preferences through your browser settings. Disabling cookies may affect the functionality of certain features.

6. How Long Do We Keep Your Information?

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, typically no longer than 12 months after your last interaction with the Service. Consent records are retained for a minimum of 5 years for compliance purposes. Contact-form submissions are retained for up to 12 months from the date of submission for sales follow-up and fraud-prevention purposes, after which they are archived or deleted. KYC / business-verification submissions are retained for the life of your account plus 3 years after account closure to meet carrier-compliance recordkeeping obligations; taxpayer identification numbers (EIN) are transmitted directly to our carrier partner (Twilio) and are not retained on Athena Text servers. When data is no longer needed, we securely delete or anonymize it.

6a. KYC / Business Verification Data

To send SMS messages from a toll-free number, United States carriers require us to verify your business identity through a process called toll-free verification. When you complete toll-free verification in your Athena Text account at app.athenatext.com, we collect: business legal name, website, business type, industry, street address, contact person name and email and phone and job title, use case category and description, expected message volume, opt-in method, opt-in page URL, opt-in screenshot URL, and sample messages. We transmit this information to Twilio, Inc. as our carrier partner so that they may submit it to the underlying mobile carriers for approval. Your EIN or taxpayer identification number, if provided, is sent only to Twilio and is not persisted on Athena Text servers. Twilio's privacy practices are governed by the Twilio Privacy Notice.

7. How Do We Keep Your Information Safe?

We implement appropriate technical and organizational security measures to protect your personal information, including encryption, access controls, and secure data storage. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Information from Minors

Our Service is not directed to individuals under 18 years of age. We do not knowingly collect personal information from minors. If we discover that we have collected data from a person under 18, we will promptly delete that information. Parents or guardians who believe their child has provided us with personal information may contact us to request deletion.

9. Your Privacy Rights

You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of marketing communications
  • Request a copy of your data in a portable format

To exercise any of these rights, contact us at support@powostudios.com. We will respond within 30 days.

10. Do-Not-Track Signals

Some browsers offer a "Do Not Track" feature. We currently do not respond to DNT signals, as no uniform industry standard for DNT compliance has been established. If a standard is adopted in the future, we will update this policy accordingly.

11. California Residents

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information as defined by the CCPA. To exercise your California privacy rights, contact us using the information below.

12. Updates to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Material changes will be communicated via a notice on our website or by direct communication.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us: